Private Client | Accomodation | Accounting | Advertising And Media | Builder Or Trade | Coaching And Planning | Cleaning | Design | Events | Health And Fitness | Law | Auto | Manufacturing | Promotions | Real Estate | Retail Or Distribution | Tourism | Web Services | Party Hire | Business Broker | Auto Accessories | Boat Charter Services | Car Hire | Signwriters | Billiard Tables & Accessories | Weddings | Holiday Activities | A DREAM BRIEF The new brief was to launch Builder Or Trade mobile's picture messaging service (MMS) and its 25c Builder Or Trade to Builder Or Trade price point, which was at the time the cheapest 'on net' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated. This storyline is linear and logical, however the setting is multi-form, being made up of a reality within a reality.

The character-line of the movie centres on the events around Truman Burbank, and thus gives a large amount of Builder Or Tradeity to demonstrate his point-of-view.

Truman (who is searching for truth), Cristof (who is protecting Truman) and Sylvia (who wants Truman freed) are three agencies that represent different ideals in the film. The audience is positioned to question (if nothing else) the control institutions have within Truman’s reality.

Thus, the implied Builder Or Trade’s message is to feel sorry for Truman’s caged reality, but in turn to question institutionalised reality in our own lives.